News & Blog

The Sainsbury’s Beauty Awards are now live!

i2C has worked with Sainsbury’s to create an integrated activation across 34 new or exclusive products across the Beauty category. The Sainsbury’s Beauty Awards event has a 3 phase approach to drive engagement with shoppers and cut-through for the 3 awards within the activation: Sainsbury’s Choice, Customer Choice and Expert Choice. The activation is a vehicle to drive awareness of Sainsbury’s as a destination for Beauty using a bespoke creative execution.

The first phase focuses on digital engagement of shoppers and in-aisle activation to drive conversion to the category within Sainsbury’s. Using our insight we have targeted shoppers with digital display banners and animated MMS to mobiles. Advanced analytical techniques widen the campaign to relevant Sainsbury’s customers not shopping the category.

Activations on social media and an advertorial in Sainsbury’s magazine complement these digital campaign elements and deliver broadened reach. A competition to win a hamper of shortlisted award products provides a shopper-centric call to action. The competition is hosted on alongside the voting page and also features ‘click to buy’ functionality.


Toblerone Campaign

Delivering personalisation at Christmas for Sainsbury’s customers

Mondelez recently ran an experiential campaign for Toblerone in 77 Sainsbury’s stores, giving customers an in-store and digital experience.  Customers were able to personalise their Toblerone with a sleeve, plus a QR code which allowed the customer to record a personalised message to gift to a loved one over the Christmas period.  For Sainsbury’s, enabling […]



Whilst the World Cup may be slipping into the edited highlights of 2018, we have looked back at this activation to understand its impact on the sales. To support World Cup 2018 in Sainsbury’s, i2C teamed up with six big brands across the lager, crisps, soft drinks and confectionery categories to create two unique customer […]


Customisable aprons? How a personal touch can lay the foundations for a successful campaign

Danone teamed up with i2C and fashion brand Orla Kiely at the end of May to raise awareness of the relatively new Light & Free yoghurt range. Our vision was to use personalisation to engage Sainsbury’s shoppers, and resonate with those that had a passion for fashion. The campaign brought together different media channels with […]


Small changes to an old recipe

As traditional retailers face tougher competition from discounters and high street budget stores on price, a greater emphasis is being placed on providing customers with unique reasons to enter their stores. Strategies range from reinvigorating a customers’ passion for food and cooking, through the supply of distinctive and exclusive product offerings to creating a frictionless […]


i2C at five: Highlights from our fifth birthday celebration

5 years ago, we launched insight to communication (i2C), a data-driven marketing agency giving Sainsbury’s branded suppliers unprecedented access to customer data and communication channels, helping our clients to understand and influence shopper behaviour more effectively than ever before. On 15 March 2018, colleagues from i2C and Sainsbury’s got together with our Sainsbury’s supplier clients […]