News & Blog

The Sainsbury’s Beauty Awards are now live!

i2C has worked with Sainsbury’s to create an integrated activation across 34 new or exclusive products across the Beauty category. The Sainsbury’s Beauty Awards event has a 3 phase approach to drive engagement with shoppers and cut-through for the 3 awards within the activation: Sainsbury’s Choice, Customer Choice and Expert Choice. The activation is a vehicle to drive awareness of Sainsbury’s as a destination for Beauty using a bespoke creative execution.

The first phase focuses on digital engagement of shoppers and in-aisle activation to drive conversion to the category within Sainsbury’s. Using our insight we have targeted shoppers with digital display banners and animated MMS to mobiles. Advanced analytical techniques widen the campaign to relevant Sainsbury’s customers not shopping the category.

Activations on social media and an advertorial in Sainsbury’s magazine complement these digital campaign elements and deliver broadened reach. A competition to win a hamper of shortlisted award products provides a shopper-centric call to action. The competition is hosted on sainsburys.co.uk alongside the voting page and also features ‘click to buy’ functionality.

LATEST NEWS

Loyalty Magazine Awards: Winner

Best Coupon/Voucher Based Loyalty Programme 2017The i2C team were at the Loyalty Magazine Awards this week and were delighted to win Best Coupon/Voucher Based Loyalty Programme 2017 for our work with P&G. Congratulations to the whole team.The Baby and Beauty category in UK supermarket Sainsbury’s grew 1.6% last year, driven by customers shopping more frequently. […]

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The gender gap remains a challenge for us all. What can we learn from those who are helping to close it?

i2C Connect: Women in Leadership, 29th June 2017 “Be bold and know what you want, be conscious in your choices”: Helen Hunter, Director of Marketing Strategy and Innovation at Sainsbury’s This summer i2C kicked off i2C Connect, a series of quarterly events that explore diversity and inclusion in the workplace. Chaired by i2C CEO Susanna […]

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The Sainsbury’s Beauty Awards are now live!

i2C has worked with Sainsbury’s to create an integrated activation across 34 new or exclusive products across the Beauty category. The Sainsbury’s Beauty Awards event has a 3 phase approach to drive engagement with shoppers and cut-through for the 3 awards within the activation: Sainsbury’s Choice, Customer Choice and Expert Choice. The activation is a […]

VIEW