News & Blog

Loyalty Magazine Awards: Winner

Best Coupon/Voucher Based Loyalty Programme 2017

The i2C team were at the Loyalty Magazine Awards this week and were delighted to win Best Coupon/Voucher Based Loyalty Programme 2017 for our work with P&G. Congratulations to the whole team.

The Baby and Beauty category in UK supermarket Sainsbury’s grew 1.6% last year, driven by customers shopping more frequently. This was true of most subcategories except Haircare, which saw a 4.3% decline in spend. The i2C team designed a haircare loyalty programme intended to drive incremental category growth by championing P&G brands and increasing spend per customer by making them feel rewarded.

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Loyalty Magazine Awards: Winner

Best Coupon/Voucher Based Loyalty Programme 2017The i2C team were at the Loyalty Magazine Awards this week and were delighted to win Best Coupon/Voucher Based Loyalty Programme 2017 for our work with P&G. Congratulations to the whole team.The Baby and Beauty category in UK supermarket Sainsbury’s grew 1.6% last year, driven by customers shopping more frequently. […]

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The gender gap remains a challenge for us all. What can we learn from those who are helping to close it?

i2C Connect: Women in Leadership, 29th June 2017 “Be bold and know what you want, be conscious in your choices”: Helen Hunter, Director of Marketing Strategy and Innovation at Sainsbury’s This summer i2C kicked off i2C Connect, a series of quarterly events that explore diversity and inclusion in the workplace. Chaired by i2C CEO Susanna […]

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The Sainsbury’s Beauty Awards are now live!

i2C has worked with Sainsbury’s to create an integrated activation across 34 new or exclusive products across the Beauty category. The Sainsbury’s Beauty Awards event has a 3 phase approach to drive engagement with shoppers and cut-through for the 3 awards within the activation: Sainsbury’s Choice, Customer Choice and Expert Choice. The activation is a […]

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