Best Coupon/Voucher Based Loyalty Programme 2017
The i2C team were at the Loyalty Magazine Awards this week and were delighted to win Best Coupon/Voucher Based Loyalty Programme 2017 for our work with P&G. Congratulations to the whole team.
The Baby and Beauty category in UK supermarket Sainsbury’s grew 1.6% last year, driven by customers shopping more frequently. This was true of most subcategories except Haircare, which saw a 4.3% decline in spend. The i2C team designed a haircare loyalty programme intended to drive incremental category growth by championing P&G brands and increasing spend per customer by making them feel rewarded.
Direct mail can create real cut-through, drive attention and deliver authenticity. 87% of consumers rate messages delivered by mail as believable (vs 48% for email)*. This perception of authenticity and trust is strong. It allows brands to communicate openly with shoppers around any product changes or launches, knowing that the majority of readers will consider […]VIEW
Organic sales continue to grow at an impressive rate, despite operating against a backdrop of a food and drinks market in slight decline. A 2017 Soil Association report showed the UK Organic market to be worth £2.09bn having experienced a fifth consecutive year of growth*. Organic suppliers and grocery retailers now face the challenge of […]VIEW
For many of us, digital interactions continue to play a more prominent role in our day-to-day lives. It will not be surprising to learn that over half of the adult population check their smartphones within five minutes of waking up. And with virtual assistants such as Alexa and Siri becoming commonplace in the household, our […]VIEW
Best Coupon/Voucher Based Loyalty Programme 2017The i2C team were at the Loyalty Magazine Awards this week and were delighted to win Best Coupon/Voucher Based Loyalty Programme 2017 for our work with P&G. Congratulations to the whole team.The Baby and Beauty category in UK supermarket Sainsbury’s grew 1.6% last year, driven by customers shopping more frequently. […]VIEW
i2C Connect: Women in Leadership, 29th June 2017 “Be bold and know what you want, be conscious in your choices”: Helen Hunter, Director of Marketing Strategy and Innovation at Sainsbury’s This summer i2C kicked off i2C Connect, a series of quarterly events that explore diversity and inclusion in the workplace. Chaired by i2C CEO Susanna […]VIEW