Best Coupon/Voucher Based Loyalty Programme 2017
The i2C team were at the Loyalty Magazine Awards this week and were delighted to win Best Coupon/Voucher Based Loyalty Programme 2017 for our work with P&G. Congratulations to the whole team.
The Baby and Beauty category in UK supermarket Sainsbury’s grew 1.6% last year, driven by customers shopping more frequently. This was true of most subcategories except Haircare, which saw a 4.3% decline in spend. The i2C team designed a haircare loyalty programme intended to drive incremental category growth by championing P&G brands and increasing spend per customer by making them feel rewarded.
As traditional retailers face tougher competition from discounters and high street budget stores on price, a greater emphasis is being placed on providing customers with unique reasons to enter their stores. Strategies range from reinvigorating a customers’ passion for food and cooking, through the supply of distinctive and exclusive product offerings to creating a frictionless […]VIEW
5 years ago, we launched insight to communication (i2C), a data-driven marketing agency giving Sainsbury’s branded suppliers unprecedented access to customer data and communication channels, helping our clients to understand and influence shopper behaviour more effectively than ever before. On 15 March 2018, colleagues from i2C and Sainsbury’s got together with our Sainsbury’s supplier clients […]VIEW
On April 6th 2018 a number of the nation’s favourite soft drinks will be impacted by the Soft Drinks Industry Levy, or the ‘Sugar Tax’. This levy will affect any added sugar drinks with a sugar content greater than 5g per litre or 8g per litre and could result in customers paying 18p or 24p […]VIEW
Direct mail can create real cut-through, drive attention and deliver authenticity. 87% of consumers rate messages delivered by mail as believable (vs 48% for email)*. This perception of authenticity and trust is strong. It allows brands to communicate openly with shoppers around any product changes or launches, knowing that the majority of readers will consider […]VIEW
Organic sales continue to grow at an impressive rate, despite operating against a backdrop of a food and drinks market in slight decline. A 2017 Soil Association report showed the UK Organic market to be worth £2.09bn having experienced a fifth consecutive year of growth*. Organic suppliers and grocery retailers now face the challenge of […]VIEW