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Worldcup

FAVOURITE MOMENTS OF 2018 – HOW GREAT TEAMWORK CAN ENGAGE SHOPPERS FOR KEY EVENTS

Whilst the World Cup may be slipping into the edited highlights of 2018, we have looked back at this activation to understand its impact on the sales. To support World Cup 2018 in Sainsbury’s, i2C teamed up with six big brands across the lager, crisps, soft drinks and confectionery categories to create two unique customer activations.

Our vision was to create fully integrated, multi-brand campaigns that would engage shoppers at home and in store, and allow both official sponsors and non-sponsors to maximise brand presence during a very busy period in Sainsbury’s superstores.

In order to ensure alignment between the brands and Sainsbury’s, i2C’s Design Consultancy team created the concepts for the activations, both centred on exclusive Nectar swipe-to-win competitions, with prizes including a home entertainment system or Argos vouchers. To create a seamless experience for shoppers, these activations were supported across multiple touchpoints including email, online, aisle point of sale and high-visibility experiential sampling incorporating a giant ‘Spot The Ball’ competition or ‘Spin To Win’ wheel.

The campaigns proved as popular as Gareth Southgate’s waistcoat! Customers gave great feedback (e.g. “What a fab game with great prizes” and “Well, this has made my shopping trip fun!”) and the activity drove sales uplifts of 7% for the brands involved and 5% for the categories involved.

As a result, we are already lining up our teams for future brand collaborations in support of key events, both sporting and seasonal.

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Worldcup

FAVOURITE MOMENTS OF 2018 – HOW GREAT TEAMWORK CAN ENGAGE SHOPPERS FOR KEY EVENTS

Whilst the World Cup may be slipping into the edited highlights of 2018, we have looked back at this activation to understand its impact on the sales. To support World Cup 2018 in Sainsbury’s, i2C teamed up with six big brands across the lager, crisps, soft drinks and confectionery categories to create two unique customer […]

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