Mondelez recently ran an experiential campaign for Toblerone in 77 Sainsbury’s stores, giving customers an in-store and digital experience. Customers were able to personalise their Toblerone with a sleeve, plus a QR code which allowed the customer to record a personalised message to gift to a loved one over the Christmas period.
For Sainsbury’s, enabling more of their customers to personalise their gifts for friends and family is key, and provided that special touch.
So what did customers think? They loved it! One customer said “I am sending it to my mum as she lives abroad and this will let her know that I am thinking of her”, whilst another said “This is my husband’s favourite chocolate, and being able to record a message to go with it makes it extra special”.