News & Blog

Toblerone Campaign

Delivering personalisation at Christmas for Sainsbury’s customers

Mondelez recently ran an experiential campaign for Toblerone in 77 Sainsbury’s stores, giving customers an in-store and digital experience.  Customers were able to personalise their Toblerone with a sleeve, plus a QR code which allowed the customer to record a personalised message to gift to a loved one over the Christmas period. 

For Sainsbury’s, enabling more of their customers to personalise their gifts for friends and family is key, and provided that special touch.

So what did customers think?  They loved it!  One customer said “I am sending it to my mum as she lives abroad and this will let her know that I am thinking of her”, whilst another said “This is my husband’s favourite chocolate, and being able to record a message to go with it makes it extra special”.

LATEST NEWS

Toblerone Campaign

Delivering personalisation at Christmas for Sainsbury’s customers

Mondelez recently ran an experiential campaign for Toblerone in 77 Sainsbury’s stores, giving customers an in-store and digital experience.  Customers were able to personalise their Toblerone with a sleeve, plus a QR code which allowed the customer to record a personalised message to gift to a loved one over the Christmas period.  For Sainsbury’s, enabling […]

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Worldcup

FAVOURITE MOMENTS OF 2018 – HOW GREAT TEAMWORK CAN ENGAGE SHOPPERS FOR KEY EVENTS

Whilst the World Cup may be slipping into the edited highlights of 2018, we have looked back at this activation to understand its impact on the sales. To support World Cup 2018 in Sainsbury’s, i2C teamed up with six big brands across the lager, crisps, soft drinks and confectionery categories to create two unique customer […]

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Customisable aprons? How a personal touch can lay the foundations for a successful campaign

Danone teamed up with i2C and fashion brand Orla Kiely at the end of May to raise awareness of the relatively new Light & Free yoghurt range. Our vision was to use personalisation to engage Sainsbury’s shoppers, and resonate with those that had a passion for fashion. The campaign brought together different media channels with […]

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Small changes to an old recipe

As traditional retailers face tougher competition from discounters and high street budget stores on price, a greater emphasis is being placed on providing customers with unique reasons to enter their stores. Strategies range from reinvigorating a customers’ passion for food and cooking, through the supply of distinctive and exclusive product offerings to creating a frictionless […]

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i2C at five: Highlights from our fifth birthday celebration

5 years ago, we launched insight to communication (i2C), a data-driven marketing agency giving Sainsbury’s branded suppliers unprecedented access to customer data and communication channels, helping our clients to understand and influence shopper behaviour more effectively than ever before. On 15 March 2018, colleagues from i2C and Sainsbury’s got together with our Sainsbury’s supplier clients […]

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