Danone teamed up with i2C and fashion brand Orla Kiely at the end of May to raise awareness of the relatively new Light & Free yoghurt range. Our vision was to use personalisation to engage Sainsbury’s shoppers, and resonate with those that had a passion for fashion.
The campaign brought together different media channels with multiple shopper journey touchpoints, with an experiential in-store sampling activity that spanned stores across the country being the highlight. Customers who purchased two Light & Free packs were gifted a personalised apron with their own printed initials, which was stamped at the stand for them to take home.
The campaign has been a great success, with some glowing feedback to be found on the Light & Free Facebook page that praised the activity and, most importantly, the product itself. Following the success of the campaign, the collaborative team across Danone and i2C will be sure to replicate the efforts and ways of working for future activities in store, so watch this space!
Danone teamed up with i2C and fashion brand Orla Kiely at the end of May to raise awareness of the relatively new Light & Free yoghurt range. Our vision was to use personalisation to engage Sainsbury’s shoppers, and resonate with those that had a passion for fashion. The campaign brought together different media channels with […]VIEW
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