News & Blog

Customisable aprons? How a personal touch can lay the foundations for a successful campaign

Danone teamed up with i2C and fashion brand Orla Kiely at the end of May to raise awareness of the relatively new Light & Free yoghurt range. Our vision was to use personalisation to engage Sainsbury’s shoppers, and resonate with those that had a passion for fashion.


The campaign brought together different media channels with multiple shopper journey touchpoints, with an experiential in-store sampling activity that spanned stores across the country being the highlight. Customers who purchased two Light & Free packs were gifted a personalised apron with their own printed initials, which was stamped at the stand for them to take home.

The campaign has been a great success, with some glowing feedback to be found on the Light & Free Facebook page that praised the activity and, most importantly, the product itself. Following the success of the campaign, the collaborative team across Danone and i2C will be sure to replicate the efforts and ways of working for future activities in store, so watch this space!

LATEST NEWS

Customisable aprons? How a personal touch can lay the foundations for a successful campaign

Danone teamed up with i2C and fashion brand Orla Kiely at the end of May to raise awareness of the relatively new Light & Free yoghurt range. Our vision was to use personalisation to engage Sainsbury’s shoppers, and resonate with those that had a passion for fashion. The campaign brought together different media channels with […]

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Small changes to an old recipe

As traditional retailers face tougher competition from discounters and high street budget stores on price, a greater emphasis is being placed on providing customers with unique reasons to enter their stores. Strategies range from reinvigorating a customers’ passion for food and cooking, through the supply of distinctive and exclusive product offerings to creating a frictionless […]

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i2C at five: Highlights from our fifth birthday celebration

5 years ago, we launched insight to communication (i2C), a data-driven marketing agency giving Sainsbury’s branded suppliers unprecedented access to customer data and communication channels, helping our clients to understand and influence shopper behaviour more effectively than ever before. On 15 March 2018, colleagues from i2C and Sainsbury’s got together with our Sainsbury’s supplier clients […]

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Soft Drinks

Getting tough on soft drinks: Three ways the Sugar Tax could impact suppliers and shoppers

On April 6th 2018 a number of the nation’s favourite soft drinks will be impacted by the Soft Drinks Industry Levy, or the ‘Sugar Tax’. This levy will affect any added sugar drinks with a sugar content greater than 5g per litre or 8g per litre and could result in customers paying 18p or 24p […]

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Physical disruption in a digital world

Direct mail can create real cut-through, drive attention and deliver authenticity. 87% of consumers rate messages delivered by mail as believable (vs 48% for email)*. This perception of authenticity and trust is strong. It allows brands to communicate openly with shoppers around any product changes or launches, knowing that the majority of readers will consider […]

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