About Us

i2c is a unique partnership between Sainsbury's and Aimia (owner of the Nectar programme). We specialise in data-driven insights and strategies designed to influence shopping behaviour, build brand loyalty and enhance the shopping experience for Sainsbury's customers.

By joining together our rich customer data coupled with the diversity of all available shopper marketing channels – from online through to car park six-sheets, in-store tasting through to Coupon at Till – means for the first time brands can combine deep customer insight alongside a full suite of marketing solutions delivered through one company - i2c - a true one stop shop.