Rewarding
Relationships

Creating the most rewarding relationships between Sainsbury’s, shoppers and brands

At i2c our vision is to make business personal, by helping Sainsbury’s, shoppers and brands to build rewarding relationships.

We create deep shopper insights and build impactful communication programmes to engage customers at relevant stages of their shopper journey. By gathering, analysing and acting on customer data, we develop a precise view of who your customers are, what they want from your products and what will appeal to them in the future.


Latest News

Small changes to an old recipe

As traditional retailers face tougher competition from discounters and high street budget...

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i2C at five: Highlights from our fifth birthday celebration

5 years ago, we launched insight to communication (i2C), a data-driven marketing agency giving...

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Getting tough on soft drinks: Three ways the Sugar Tax could impact suppliers and shoppers

On April 6th 2018 a number of the nation’s favourite soft drinks will be impacted by the...

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Physical disruption in a digital world

Direct mail can create real cut-through, drive attention and deliver authenticity. 87% of...

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Who we work with...