Creating the most rewarding relationships between Sainsbury’s, shoppers and brands

At i2c our vision is to make business personal, by helping Sainsbury’s, shoppers and brands to build rewarding relationships.

We create deep shopper insights and build impactful communication programmes to engage customers at relevant stages of their shopper journey. By gathering, analysing and acting on customer data, we develop a precise view of who your customers are, what they want from your products and what will appeal to them in the future.

Latest Mini Poll

Which of the following best describes the destination of your main holiday?


Last year This year Change
England 26% 25% -1%
Scotland, Wales or Ireland 8% 7% -1%
Elsewhere in Europe 30% 35% 5%
North America 6% 8% 2%
South America 2% 2% 0%
Asia 4% 5% -1%
Africa 2% 1% -1%
Australia or New Zealand 2% 2% 0%
Not going on holiday this year 19% 16% -4%
Total Votes:
1,400+ responses each year

Who we work with...