Creating the most rewarding relationships between Sainsbury’s, shoppers and brands

At i2c our vision is to make business personal, by helping Sainsbury’s, shoppers and brands to build rewarding relationships.

We create deep shopper insights and build impactful communication programmes to engage customers at relevant stages of their shopper journey. By gathering, analysing and acting on customer data, we develop a precise view of who your customers are, what they want from your products and what will appeal to them in the future.

Latest News

Physical disruption in a digital world

Direct mail can create real cut-through, drive attention and deliver authenticity. 87% of...


Organic: From niche to mainstream

Organic sales continue to grow at an impressive rate, despite operating against a backdrop of a...


Keeping up with digital: Trends FMCGs need to be aware of

For many of us, digital interactions continue to play a more prominent role in our day-to-day...


Loyalty Magazine Awards: Winner

Best Coupon/Voucher Based Loyalty Programme 2017

The i2C team were at...


Who we work with...