Creating the most rewarding relationships between Sainsbury’s, shoppers and brands

At i2c our vision is to make business personal, by helping Sainsbury’s, shoppers and brands to build rewarding relationships.

We create deep shopper insights and build impactful communication programmes to engage customers at relevant stages of their shopper journey. By gathering, analysing and acting on customer data, we develop a precise view of who your customers are, what they want from your products and what will appeal to them in the future.

Loyalty Magazine Awards: Winner

Best Coupon/Voucher Based Loyalty Programme 2017

The i2C team were at the Loyalty Magazine Awards this week and were delighted to win Best Coupon/Voucher Based Loyalty Programme 2017 for our work with P&G. Congratulations to the whole team.

The Baby and Beauty category in UK supermarket Sainsbury's grew 1.6% last year, driven by customers shopping more frequently. This was true of most subcategories except Haircare, which saw a 4.3% decline in spend. The i2C team designed a haircare loyalty programme intended to drive incremental category growth by championing P&G brands and increasing spend per customer by making them feel rewarded.

Who we work with...