Creating the most rewarding relationships between Sainsbury’s, shoppers and brands

At i2c our vision is to make business personal, by helping Sainsbury’s, shoppers and brands to build rewarding relationships.

We create deep shopper insights and build impactful communication programmes to engage customers at relevant stages of their shopper journey. By gathering, analysing and acting on customer data, we develop a precise view of who your customers are, what they want from your products and what will appeal to them in the future.

Latest News

Organic: From niche to mainstream

Organic sales continue to grow at an impressive rate, despite operating against a backdrop of a...


Keeping up with digital: Trends FMCGs need to be aware of

For many of us, digital interactions continue to play a more prominent role in our day-to-day...


Loyalty Magazine Awards: Winner

Best Coupon/Voucher Based Loyalty Programme 2017

The i2C team were at...


The gender gap remains a challenge for us all. What can we learn from those who are helping to close it?

i2C Connect: Women in Leadership, 29th June 2017

“Be bold and know what you want,...


Who we work with...